Sharepoint websites accepted all over the globe for Corporate portals. Also the competition in the ecommerce industry is growing multiple times with each passing day. Therefore, as an online business owner, you need to ensure that your website stands apart from the already crowded place. After all, it is your website which primarily represents your organization in the virtual world. You need to ensure that your website features rich and optimized content while focusing on user experience, which in turn would help your brand create customer experience and improve your top line. In this world of multiple digital channels, it has become imperative that you have a strong grip on marketing measurement optimization in order to be able to drive success across different platforms. With websites concentrating on equipping users with tools, services, software and interactivity, the role of SharePoint becomes that much more vital. SharePoint websites provide its users with a variety of out of the box features. This highly advanced platform has the ability to deliver an array of social features including user profiles, blogs, forums, wikis,document management,news, events, etc. By integrating these features with your website, you can build your online communities and improve information between you and users, which in turn would strengthen the bond between your customers and your brand.